Product Design & Management

Case Study

Stormcrow Digital was brought on board to lead an overhaul of the Product and Product User Experience and User Interface design for BOOMITY, a San Francisco based SaaS Managed CMS and hosting platform.


Carlene Cordova


Product Design
Product Management
Front End Development
SEO Optimization

Creative Process

We headed up all stages of Product Design and mapped out a new product roadmap for this San Francisco based tech company start-up.

BOOMITY is a SaaS Subscription, Fully Hosted & Managed CMS with Ecommerce Platform for growing businesses.  BOOMITY reached out to us to provide Product Management, Product Design, UX Design, UI Design, copy writing, front-end development,  and SEO services.

Product Overhaul

BOOMITY asked us to update the design of their CMS product and to optimize for mobile.

Technical SEO

We optimized the code of the platform to produce pages with microdata and Google Structured Data.

Front-end Development

We provided front-end development for the CMS Admin and Client-side websites created by the CMS.

Technical Requirements

We created the technical requirements for the platform by creating wireframes and writing documents for the developers.

Product Features

Optimized with the newest technical SEO requirements, the new BOOMITY managed, hosted platform was created to make it easy for Users to create, market and manage their website.


Best-Practices in Accessible Design

Responsive Design

Built-in Ecommerce with Magento

User Experience Optimized

We designed a platform which allows a User with no coding skills to create and maintain a professional front-end website with an Ecommerce online shop and built-in marketing features.


Brand Update

We helped this client with an updated color pallet and updated online design styles for their product.

Web Development

We did the front-end website development for the back-end Administration for this CMS, and also the front-end client-side websites that the CMS creates and manages.

The BOOMITY project was implemented over a year and half with collaborative design and development between the BOOMITY C-suite, and their technical development team.

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