Ecommerce Product Launch
AAU Art & Design Supply
For the Academy of Art University online art supply shop, we supervised the initial website production and oversaw operations and merchandising, marketing, UX/UI design, customer service, reporting, analytics and online catalog operations for 46,000 items on a SaaS e-commerce platform for this start-up.
For AAU, Carlene led the product management team, web development, web design, site launch, merchandising, customer service and marketing of an ecommerce business. This meant cross-functional team collaboration with all departments of the University and working closely with art supply manufacturers and distributors. The online shop launched to triple projected sales expectations.
Re-Branding
Carlene was asked to help lead an overhaul of the University’s digital brand and content marketing strategy. This included, an email newsletter strategy, blogging, website overhaul, UX/UI design brand cohesion, brand voice definition, social media listening and engagement.
Let’s Start Something new
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