Ecommerce – SEO, UX, A/B Testing


Stormcrow Digital worked with Zenni Optical and doubled the conversion rate by improving SEO, site product categorization, and the order and check-out process. We collaborated to establish responsive front-end coding for this $100 million a year ecommerce company.

Zenni initially brought us onboard to improve their SEO. We did a website SEO triage and determined that they needed to overhaul the site’s front-end code, adopt SEO best-practices as recommended by Google, implement microdata, implement alt tags, streamline the customer journey and adopt a mobile first design strategy. The results were dramatic, their ecommerce website went from a page 7 ranking to the top of page 1 organic ranking for the term “eyeglasses.”

Customer Journey Optimization

Carlene worked with the Zenni Optical marketing, design and development teams to create personas and to streamline the customer check-out and product search. The effectiveness of the changes were measured with A/B testing and analytics.  The results were a doubled conversion rate and a shorter time to purchase.

TV Advertising & Brand Marketing

Carlene worked with the Zenni marketing team and C-suite executives to help to expand the brand into TV advertising by using her network to find a production vendor, streamline the messaging, and to assist with the TV media ad buy.

our Work

Visit our Projects Page to see more of our work.

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