This is the second article in our series on how to list your business online with Google. Part 1, then click here.

Ever looked up a company on Google to see a nice little “feature” for them in the sidebar on Google Search? This is called a Rich Snippet, or Knowledge Panel for a business.

These look best when all information is complete. Google will only accept images and additions if your business has been Verified by Google My Business. To check to see if you’re verified, or to learn more, click here.

Once you have established your Google My Business Account, click Photos in the left hand menu of your Google My Business dashboard to upload photos.

To improve your business listing on Google My Business you can add photos, videos and your company’s logo.

Open your Google Account here.

Image Guidelines

If you’d like to add a Cover photo to your business listing make sure that it follows these guidelines:

  • Must be a JPG or PNG file format.
  • Must be at least 720 pixels wide by 720 pixels tall
  • Must be compressed for the web

These images can be photos of the Exterior of your business, the Interior of your business, photos of products, photos of people working at your business, photos of the common areas of your business, photos of your team.

You can also add a video to your business listing. Since YouTube is owned by Google, it’s best if your video is posted on YouTube.

Video guidelines

Make sure your videos meet the following requirements:

  • Duration: Up to 30 seconds long
  • File size: Up to 100 MB
  • Resolution: 720p or higher

You can also add a Logo to your Business Listing. That way your logo will appear next to snippets of your business.

Logo Guidelines

For best results Logos should be:

  • At least 1000px wide
  • SVG or PNG file
  • 3:4 or square aspect ratio

File size: Images files can’t be larger than 5MB.

These practices only work for businesses who qualify for a Google My Business Listing. If you do not qualify, you can establish a Google Brand Account.


How to Establish a Google Brand Account

You and others can jointly manage a Brand Account through your own Google Accounts. You won’t need a separate username or password. Your account can have multiple owners and managers.

You create a Google Brand Account by creating a Brand YouTube Channel or a Google Photos.

Learn more about improving your business’ SEO and Google presence in the next post in this series – Part 1 –

How to get your business to Rank Higher on Google and Improve your SEO

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In another post, we used the knowledge panel for our Documentary film RINGERS: LORD OF THE FANS. This film was originally released in 2005 by Sony Pictures Entertainment. We recently finished a re-edit and overhaul of this film and are seeking distribution.

How to get your business to Rank Higher on Google and Improve SEO – Part 3

Google Knowledge Panels are rich results that show up as sidebar panels when a user “Googles” your business. In this article, we’ll explain the steps for getting your website on Google Search Console to improve your online-only website SEO.

How to get your business to Rank Higher on Google and Improve your SEO – Part 1

This is called a Google Knowledge Panel. It’s pretty nifty. Want to know how to get a Google Knowledge Panel for your business or website? (Or, want to know how to correct your company’s Google Knowledge Panel?) Well, read on!

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